Oregon-based developer Gerding Edlen has developed cutting-edge, energy-efficient properties in major cities from Chicago to San Francisco. As they were wrapping up construction of their first new Boston building, 315 on A in Fort Point (a LEED gold-certified 257,000 square foot apartment building designed by ADD Inc.), they reached out to Kortenhaus to create a launch event that would attract the attention of the local media and potential tenants.
The launch was such a success that Gerding Edlen hired Kortenhaus to help brand their next project, Troy Boston, a new high-end residential property in the South End. Our charge? To establish Troy as a cultural hub that would attract the kind of young, urbane clientele to an up-and-coming neighborhood.
Kortenhaus worked with the arts community to firmly establish Troy as a unique property. We coordinated with the non-profit Youth Design to turn the topping-off into a cultural event. When the weather turned warm, we partnered with Boston Ballet's Young Partners Council to hold a summer soiree on Troy's large roof deck. We developed programs with the Fine Arts Work Center, Improper Bostonian Innovators, and held numerous pop-up events to engage young, innovative start-ups. To showcase the apartments, we engaged the region's finest interior designers and stylists to create an inspiring range of model units. Finally, we commissioned local artists, including Chris Grimley, Natalie Miebach, Artists for Humanity, and David Akiba to create original art for Troy's public spaces.