Kortenhaus's high-end retail experience is unparalleled. We have launched just about every international fashion house and retailer in Boston, including Hermès, Akris, Chanel, Converse, Anne Fontaine, Ermenegildo Zegna, Joseph Abound, Barneys New York, and Henri Bendel.
After more than two decades at her prominent Newbury Street location, Debi Greenberg announced that she would be relocating her iconic store, Louis Boston, to the newest neighborhood on the South Boston waterfront known as Fan Pier, and rebrand as Louis. As the first major retailer to venture into that area, and as a luxury brand with a high-end clientele, Greenberg demanded precise timing and the utmost discretion.
With great sensitivity to the Louis brand, Kortenhaus created big, bold, creative messaging targeted to the correct media influencers. Kortenhaus coordinated a press conference with then-Mayor Menino to announce the move, an event widely covered online. A private, invitation-only party followed to formally announce the move to Louis' exclusive clientele at its Newbury Street location.
Kortenhaus maintained buzz leading up to the relocation by strategically leaking stories to the media. During the six-month launch period of the new Louis and Fan Pier, Kortenhaus helped drive more than 4,000,000 local and national editorial impressions. When the new store opened, the Boston Globe covered Louis' story on the front page of its business section.