Have you ever wondered what goes into staging a model home? Check out Marni Katz's article in The Boston Globe to see how a few of Boston's best designers stage homes.
How does a designer intuit customers’ real estate reveries? In the case of the Radiance model design (by Ally Coulter of Greenwich, Conn.), David Tufts, president of The Marketing Directors, explains that they devised a profile of the target buyer, including preferred pet (golden retriever), collection (sea glass), and leisure activity (paddle boarding). “The paddle board in the mudroom is a subliminal message that people can have an active lifestyle here,” Tufts said.
Such constructs are referred to in the industry as “memory points” — those wow moments that become etched in customers’ minds. It might be a simple cue that tugs at an emotion, like the bow tie Terrat draped over a lamp in a model apartment at Troy Boston. “It tells a story and makes people giggle,” he said. Or it might just be a notable design element, like a bright accent color, a shiplap wall, or a distinctive piece of furniture.