Positioning a Historic Waterfront Development as Boston’s Newest Mixed-Use Development

Kortenhaus was engaged to introduce Commonwealth Pier to the media, community and key stakeholders, building awareness and excitement around this transformative waterfront project. Through strategic communications, we helped position Commonwealth Pier as one of Boston’s most anticipated developments — a dynamic destination that brings together hospitality, dining, retail, culture and public space while enhancing access to the city’s waterfront.

OUR APPROACH

We developed a phased communications strategy to generate awareness, drive interest and highlight the vision behind Commonwealth Pier. Our approach included:

  • Strategic media outreach and targeted pitching

  • Coordination of press events, media tours and on-site experiences

  • Storytelling around the project’s history, design, economic impact and community benefits

  • Engagement with local stakeholders, civic leaders and neighborhood media

  • Ongoing communication to sustain momentum through key milestones

HIGHLIGHTS

  • Secured coverage in leading Boston media, including The Boston Globe, Boston Magazine, Chronicle, WCVB 5 and other regional outlets

  • Positioned Commonwealth Pier as one of Boston’s most anticipated waterfront developments

  • Showcased the project’s impact on the city’s economy, waterfront access and surrounding community

  • Highlighted the development’s unique mix of hospitality, dining, retail, culture and public space

  • Generated continued media interest through key announcements and milestones

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