A Campaign Built
For What’s Next.

Kortenhaus partnered with Rent the Runway to develop and execute strategic communications programs that drove awareness, engagement and growth. From high-impact partnerships to executive visibility and consumer activations, we helped keep Rent the Runway at the center of the conversation across fashion, business and culture.

OUR APPROACH

Our team built brand presence through partnerships, visibility and engagement such as:

  • Developed and secured strategic partnerships to expand brand visibility and reach new audiences

  • Created byline opportunities for the CEO to share her expertise and perspectives on the future of fashion and circular economy

  • Thoughtfully led and supported events and takeovers to drive consumer engagement and social media buzz

  • Leveraged targeted media outreach to secure top-tier placements and consistent coverage across business, fashion and lifestyle media

HIGHLIGHTS

  • Supported a multi-day takeover at various Flour Bakery locations, creating a unique in-person experienced to engage the local community and drive social media buzz

  • Helped promote Rent The Runway’s first-ever pop-up at a West Elm store, introducing the brand to new audiences and driving in-store and online engagement

  • Secured CEO participation in a high-profile speaking engagement at Fenway Park alongside Boston Red Sox owner Linda Henry

  • Secured a Rent the Runway pop-up at Light Up Seaport, showcasing the brand’s winter collection and engaging Boston consumers during the holiday season.

FEATURED IN

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